I am one of those people who has been straightening their hair since they were in middle school. All of that damage has wrecked my hair if I do not straighten it anymore. I found that I do have to use more than what is recommended on my hair and my hair is cut short. I found it to leave my hair softer and almost frizz free. My hair also looks healthier and shiner the more that I have been using it . I like that the bottle has a pump I find it easier to use than a squirt bottle because there is less fighting with the bottle. This is available on Amazon . I received this product at a discounted rate in exchange for a honest review.